Data & Research
For Sports Fanatics

Many sectors of the economy have been affected by the ongoing COVID-19 pandemic but sports, in particular are getting hit hard. In almost every city in the world, large gatherings have been cancelled or very limited for the past 14 months. Youth sports that once provided purpose, school-pride and a feeling of belonging for young athletes were put on hold. The sporting world continued to march on as best it could with bubbles, stringent protocols and shortened seasons–but the losses have been staggering. But what about the fans themselves? And the overall health of the larger sports economy? Sports just aren’t the same for the players, fans or season ticket holders when there isn’t a live audience cheering their team on.

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While many people have adapted to group sports during the pandemic through social distancing and mask wearing, others who have felt less comfortable doing so have found a new way to compete through the digitalization of sports.

We wanted to get a sense for how this trend came about, and if it will affect people’s workout habits in the future.

The short answer to the question above is that most people are somewhere between somewhat and very excited to get back to a pre-pandemic workout routine, but that many have found their replacement workouts, especially with online community involvement, have been passable at least.

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The streaming television landscape is changing rapidly and irreversibly. Streaming services such as FuboTV and Sling led the way with cheap access to streaming live sports events. But the larger media companies such as Disney, NBC-Comcast and CBS have since entered the streaming arena as well (and reclaimed the content that was always theirs), causing yet more changes to the way we access television in America.

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