Many sectors of the economy have been affected by the ongoing COVID-19 pandemic but sports, in particular are getting hit hard. In almost every city in the world, large gatherings have been cancelled or very limited for the past 14 months. Youth sports that once provided purpose, school-pride and a feeling of belonging for young athletes were put on hold. The sporting world continued to march on as best it could with bubbles, stringent protocols and shortened seasons–but the losses have been staggering. But what about the fans themselves? And the overall health of the larger sports economy? Sports just aren’t the same for the players, fans or season ticket holders when there isn’t a live audience cheering their team on.
America and fans around the world are craving an event. Something to rally around, cheer for, follow and just relax with. Summer months are usually dotted with memories of baseball being on in the background. The soft cracks of the bat and roar of the crowd around. But that’s been taken from us this year and each of the American and Canadian professional sports leagues will need an asterisk by their 2020 seasons that reads: “*Pandemic”.
The streaming television landscape is changing rapidly and irreversibly. Streaming services such as FuboTV and Sling led the way with cheap access to streaming live sports events. But the larger media companies such as Disney, NBC-Comcast and CBS have since entered the streaming arena as well (and reclaimed the content that was always theirs), causing yet more changes to the way we access television in America.