We pride ourselves on accurate data and insightful research. Below you will find out how we ensure accuracy in our numbers:

  1. Accurate surveys – We maintain rigorous standards while conducting surveys. In order to ensure the most accurate responses from our survey respondents, we conduct secondary analysis to guarantee validity.
  2. Rigid standards – We adhere to strict research standards when both conducting surveys as well as running analysis. We proactively double and triple check our numbers to ensure accuracy.
  3. Proprietary data – Since we need to trust our own numbers, we rarely use external sources, instead preferring to collect our own data.