2017-18 NFL Season Saw an Average of Almost 10 Fewer Minutes of Commercials Per Game

It has been one of the most common complaints among NFL viewers for the past several seasons: There are too many commercial breaks.

But despite analysis showing that over the past few years, the number of commercials per game has stayed fairly flat, the perception has become that the number of ads has gone up. Our hunch leads us to believe that the way people are consuming content has changed drastically over the past five years, turning this into more of a perception issue. When it’s possible to watch our favorite shows on Netflix ad-free, to tune into an NFL game on a normal television broadcast makes it seem like it’s nothing but commercials these days.

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REPORT: NFL Opening Weekend Saw a Decrease of Approximately 10 Minutes of Ads Per Game

 We did in fact see a notable decrease during week one, anywhere between five and 15 minutes fewer commercials in most games

Touchdown – commercial – extra point – commercial – kickoff – commercial.

Last year, we ran the numbers and on average, each NFL game had around 55-65 minutes of commercials. This wasn’t an increase from previous years, but the perception was that there were far more ads, a problem for the NFL. We reported that the reasons for this perception are likely twofold:

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POLL: Here are the three commercials NFL fans voted the “most annoying” during opening weekend

You don’t owwwwwn me” took the top spot on the podium last year, voted by fans as by far the most annoying commercial played throughout the NFL season. Congratulations Toyota!

We wanted to get a feel for what fans thought of the opening weekend advertisements thus far. And while it will probably take a few weeks to really let the hate soak in, there are some pretty clear front runners after the opening weekend’s games were played.

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