We did in fact see a notable decrease during week one, anywhere between five and 15 minutes fewer commercials in most games
Touchdown – commercial – extra point – commercial – kickoff – commercial.
Last year, we ran the numbers and on average, each NFL game had around 55-65 minutes of commercials. This wasn’t an increase from previous years, but the perception was that there were far more ads, a problem for the NFL. We reported that the reasons for this perception are likely twofold: